How much does digital marketing cost in Jaipur? A 2026 guide
Retainers, ad spend and what you actually get at each budget level, explained for small and growing businesses.
Almost every business owner we meet asks the same thing: "Should I run Google Ads or Facebook-Instagram ads?" Both work. They work differently because people are in a different state of mind on each platform.
The core difference: demand capture vs demand creation
Google Search Ads capture existing demand. Someone types "PG for girls near Mansarovar" or "best CA for GST filing". They already want something. Your ad appears at the moment they are looking.
Meta Ads create demand. People scrolling Instagram are not looking for you. A good ad interrupts them with something relevant enough to stop for. Meta's targeting and visual formats make it strong for products and offers that people did not know they wanted yet.
A quick way to decide
| Your situation | Start with | Why |
|---|---|---|
| People already search for your service (plumber, coaching, clinic, CA) | Google Search | You meet active intent; leads tend to be warmer. |
| Your product is visual or impulse-led (fashion, food, décor, D2C) | Meta | Reels and carousels sell with images and video. |
| High-value purchase with a long decision (real estate, admissions) | Both | Google for active buyers, Meta to build a pipeline and retarget. |
| New category nobody searches for yet | Meta | No search volume means Google has little to show you on. |
| Very small budget (under ₹15,000/month) | Google Search, tightly focused | Spend only on the highest-intent keywords in your area. |
What to compare: cost per qualified lead
Meta usually shows a lower cost per lead, especially with instant lead forms. Google often shows a higher cost per lead but better quality. The only fair comparison is cost per qualified lead, or better, cost per sale.
To measure that, mark each lead in your CRM or sheet as qualified or not, and note which platform it came from. After four weeks you will know which channel actually brings customers.
Tip: On Meta lead forms, add one qualifying question (budget, timeline or location) and turn on "higher intent" form type. Fewer leads, but far fewer junk ones.
How we would split a ₹30,000 starting budget
- Service business with search demand: roughly ₹22,000 on Google Search, ₹8,000 on Meta retargeting website visitors.
- D2C or visual product: roughly ₹24,000 on Meta prospecting with 3–4 creatives, ₹6,000 on retargeting.
- Real estate or education: roughly half and half, with a dedicated landing page for each platform.
These are starting points. After two to three weeks of data, move the budget to whichever channel gives the lower cost per qualified lead.
Mistakes that waste the budget
- Sending ad traffic to the homepage instead of a focused landing page.
- Running ads without conversion tracking set up, so the platforms cannot optimise.
- Using broad match keywords on Google without negative keywords.
- Changing campaigns every two days before the algorithm has enough data.
- Not calling leads back quickly. Even a great campaign fails if leads wait a day for a reply.
Not sure where to start? Book a free audit and we will suggest a split based on your business and budget.
